In 2022, Luxury is Freedom!

Take a Look at the Best Luxury Travel Destination of the Year - the Myconian Collection Hotels & Resorts.

Luxury is a word we hear all too often. Yet, it is one of those vague concepts which mean different things to different people. So, what constitutes the essence of real luxury for all of us at the Myconian Collection?

It’s a question more relevant than ever in today’s ultra-connected, trend-powered and high-paced world – how would we define luxury? Once the novelty of shiny interiors and extravagant items has passed, what is left?

For us, the Myconian Collection’s people, the question has come up several times. Interestingly, we could identify certain key elements, all characteristic of our Myconian Collection philosophy. Words and expressions pop up time and again as related to the essence of luxury – freedom, experience, carefree, human connections, personalised, authentic. It seems that in the world of hospitality as well as at large, the concept of luxury is transforming. If we were to make a representation of what it means to be in the lap of luxury, we would be remiss to stop at superficial descriptions of expensive items, VIP passes and lifestyle magazine-ready attire. There is much more to a truly luxurious experience, even if it’s not as easy to define.

Luxury for us at the Myconian Collection is freedom. Knowing that you make your own choices, that you can spend your time with your loved ones, that you don’t need to worry about a single thing.


Any guest at our Myconian Collection’s eleven properties, has probably felt it already. Sometimes it’s the way our staff remember how you take your breakfast. Others, it’s the genuine, warm smiles. Or even the anticipation leading up to any of our Myconian Collection’s curated experiences. Certainly, it swims with you in your infinity pool as you become one with the horizon, marvelling at the fine line that separates the Greek sky and the Aegean Sea. In reality, we find that it’s all of these, combined. Luxury is freedom. Knowing that you make your own choices, that you can spend your time with your loved ones, that you don’t need to worry about a single thing.

It seems that in the world of hospitality as well as at large, the concept of luxury is transforming.

Luxury is a feeling, not material possessions. It’s always there as soon as we set foot on Mykonos. But, more specifically, luxury is the freedom to be yourself. To spend your time as you want, with the people you love, at a place where you can sense that you belong. In a space of luxury, it is not mere opulence that is provided but choices and experiences that are meaningful to you, personally. You don’t need to fit into any box; providers of true luxury, like our Myconian Collection family, want to get to know, serve and satisfy the person you really are.

After all, we are a family-owned group of eleven leading luxury hotels on Mykonos, including three Relais & Châteaux, two Leading Hotels of the World, two Design Hotels, two Preferred Hotels & Resorts and two Small Luxury Hotels of the World.

We have also the unquestionable monopoly on the greatest laps of luxury – the largest saltwater infinity pools set into decks with superb views, bars and shaded loungers.

We lay claim to some of the island’s most beautiful settings, capturing the essence of the incomparable Myconian charm and beauty which attracts travellers from across the world. We offer our discerning guests a choice of the most spectacular locations and spacious design interiors. Our gourmet restaurants, state-of-the-art Thalasso spa centres and superb terrace bars set the stage for unbeatable vacations, exceptional events and the most glamorous weddings in the Mediterranean. We have also the unquestionable monopoly on the greatest laps of luxury – saltwater infinity pools set into decks with superb views, bars and shaded loungers. Pools are an opportunity to make a splash, and those of the Myconian Collection are anything but ordinary bringing with them an incomparable sense of tranquillity and well-being.

Shaped around the ideal of Greek hospitality, we are finally internationally renowned for our supreme service standards born from family values and refined over decades at the forefront of the island’s hotelier elite.