Endless summer fashion inspired by Cycladic minimalism and nature. This is the world of Ada Kamara, who crafts resortwear for the woman of the world.
IT TAKES JUST A GLANCE at her clothes to see why she describes them as “easy elegance”. They feel effortless and comfortable, yet their craftsmanship and creativity are evident. Ada Kamara studied fashion in Paris but soon found herself in India, and then in Mykonos. Both were great sources of inspiration. Working with natural materials, she is as confident as her fashion – and she knows very well who she makes clothes for.
How would you describe the world of Ada Kamara? What ingredients comprise it?
It’s a world of simplicity. All the materials are natural – cotton, silk, linen. The lines are simple and the prints colourful. I think timeless is the right word.
Mykonos is like a magnet. This magnet attracts many different people, who generally like to come back!
Who is the Ada Kamara customer?
Women of all kinds of backgrounds appreciate my clothes. I have envisaged a summer with no end lived by a woman of elegance, simplicity and dominant femininity.
Do people who choose Mykonos for their holidays seek inspiration in their life?
Mykonos is like a magnet. This magnet attracts many different people, who generally like to come back! They seek the light! The positive energy, the uplifting feeling that Mykonos gives you, the freedom!
I get really excited when I find a new fabric, a new print, new embroidery – everything new that inspires me!
Do you follow specific creative routes yourself when designing your collections?
Not really; sometimes a collection is inspired by the fabrics I find, and other times I spend a lot of time searching for the specific fabrics I have in mind and want to use. I get really excited when I find a new fabric, a new print, new embroidery – everything new that inspires me!
If you were asked to create an iconic piece to embody the spirit of a world traveller, what would it be?
It would be a great embroidered kaftan: easy to wear, quite long, comfortable for travelling, something that can be easily transformed with a belt and different accessories. A passe-partout, as the French say – something very versatile.
Where on Mykonos do you truly feel free and relaxed?
I really love to lie on the sand. I love that moment when I fall asleep on the beach. I feel truly relaxed and secure by the sound of the meltemi, the dry north wind that blows only in the Aegean…
